This autumn, the hard seltzer category is looking to build on its recent success by aligning itself with another mega trend: pumpkin spice. Hard seltzer brand Vive is one of the seltzer brands that will debut a pumpkin spice offering, claiming that the flavor profile and a customer base align directly. Other autumnal ingredients that will be making an appearance across categories this season include berries, apples, and pears.
Source: The IWSR, October 2020