According to the Council of the Wines of Provence, one of every three bottles purchased these days is rosé. Rosé symbolizes color, of course, but there is much more to it than just the shade. The rich color comes from the way the grapes are managed in the vineyard as well as how the wine is made. Grapes for rosé are harvested relatively early in the season and in the chill of night, allowing the fruit to enter the winery at a cooler temperature. This gives winemakers more control over the fermentation process to bring forward the bright aromatics and crisp freshness that consumers expect from a bottle of rosé.
Source: Forbes, May 2018