In this presentation from Bar Convent Brooklyn, Andrew Hummel, Director of CGA by NIQ, profiles Gen Z alcohol consumers and discusses the latest trends within this demographic, including their connections to moderation and cannabis culture.
In this presentation from Bar Convent Brooklyn, Erica Duecy, Founder of Business of Drinks, discusses the ways that brands are engaging with Gen Z alcohol consumers. She touches on the products, people, and platforms that are grabbing Gen Z’s attention.
In this presentation from Bar Convent Brooklyn, Russell Pareti, CMO of Surfside-Stateside UrbranCraft Vodka, reveals how Surfside’s marketing strategy sold a million cases. Pareti dives into the positive branding and the demographics behind Surfside’s marketing strategy.
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