The alcohol category seems to be having its own K-shaped recovery as brands and categories that were well-established pre-COVID have bounced back quickly, while others have not been so fortunate. For example, Tequila, Cognac, and Whiskey were all doing well before the pandemic and continued to do so throughout summer 2020, but Amaro and Mezcal were not able to maintain the strong interest and growth rates seen in previous summers.
Source: Vinepair, September 2020