Minnesota Alcoholic Beverage Market: Regulations, Statistics, Trends, and Wholesalers

Nestled in the heart of the Upper Midwest, Minnesota’s alcohol market tells a story of tradition, regulation, and gradual transformation. The North Star State has long maintained a distinctively conservative approach to alcohol sales that sets it apart from its more liberal neighboring states

Minnesota’s alcohol market stands out for its unique and stringent regulatory approach. The state was reported to be the last to restrict beer and wine sales exclusively to liquor stores, though it recently moved to permit the sale of regular-strength beer in most grocery and convenience stores. Some Minnesota cities operate municipal liquor stores and typically do not allow private off-sale liquor stores within their boundaries.

Minnesota had an approximate population of 5.7 million people in 2023, with 4.2 million within the legal drinking age bracket. The state’s alcohol industry features a robust production landscape with over 75 distilleries, 70 wineries, and 200 breweries contributing to the market’s vibrancy and variety.

We’ve prepared a guide to the Minnesota market which covers the following topics:

  • Consumption trends
  • The most popular alcohol categories
  • Local guidelines

If you need help establishing your presence in Minnesota, provide your information below, and we’ll contact you to share more about how we can help.

Consumption Trends In Minnesota

In recent years, Minnesota has seen strong growth in the spirits category. Meanwhile, wine sales have remained completely flat, while beer has taken a slight dip. In the five-year period from 2019-2023, spirits sales grew at a CAGR of over 3.6%, wine sales have remained consistent, and beer volumes have dropped by about -0.6% CAGR.

Minnesota Spirits Consumption from 2019-2023 by 9-Liter Cases

3.64% CAGR

Minnesota Wine Consumption from 2019-2023 by 9-Liter Cases

0% CAGR

Minnesota Beer Consumption from 2019-2023 by 9-Liter Cases

-0.59% CAGR

Minnesota State Alcohol Licensing

Minnesota operates as an open state, with the Alcohol and Gambling Enforcement Division of the Minnesota Department of Public Safety overseeing all aspects of the industry, including licensing, enforcement, and regulatory compliance. Unlike many other states, Minnesota is not a franchise state.

Common Licenses for Manufacturers in Minnesota

Spirits

  • Distilled Spirits Manufacturer License – Required to legally produce spirits
  • Microdistillery License – For small distillers producing under 40,000 proof gallons per year
    • Requires a $2,000 fee and $3,000 bond
    • Mandates on-site production for sales
  • Bottling and Blending Permit – For blending or bottling spirits produced elsewhere
  • Off-Sale Microdistillery License – Allows selling up to 750 milliliters per customer per day (limited to smaller producers)
  • On-Site Sales Permit (Cocktail Room License) – Allows selling cocktails made with the distillery’s own spirits

Wine

  • Farm Winery License – Issued for wineries on agricultural land producing table, sparkling, or fortified wines
    • Requires use of at least 50% Minnesota-grown fruit
  • Commercial Manufacturer’s License (Non-Farm Winery) – For standard wineries without Minnesota-grown ingredient requirements
  • Off-Sale Farm Winery License – Allows direct sales of bottled wine to consumers
  • On-Sale Wine License – Allows serving wine by the glass on winery premises
  • Cider License – May be required for cider production

Beer

  • Malt Liquor Manufacturer License – Required for breweries producing malt beverages
  • Microbrewery License – For small brewers producing under 20,000 barrels per year
  • Brewer Taproom License – Allows on-site sales for breweries producing <7,500 barrels per year
  • Off-Sale Growler/Crowler License – Allows small breweries (under 20,000 barrels) to sell beer directly to consumers in growlers or crowlers

On-Sale Taproom License – Allows breweries to serve beer by the glass on-site

Minnesota State Alcohol Regulations

Brand Registration

Intoxicating liquor (beverage alcohol greater than 3.2% ABW) and 3.2% malt liquor must have brand labels registered with and approved by the Commissioner:

  • Initial registration fee: $40
  • Renewal fee: $30
  • Registration must be renewed every 3 years

Price Posting

  • Wine and Beer: No price posting is required
  • Distilled Spirits: Price posting is required
    • Must be filed by the first of the month
    • Effective the first day of the following month
    • Prices remain in effect until changed by subsequent filing

Direct-to-Consumer Sales and Delivery

Wine Shipping

  • Wineries may ship up to two 9-liter cases per recipient annually
  • Must be for personal use, not resale
  • Shipping container must be labeled: “Alcoholic Beverages: Adult Signature (Over 21 Years of Age) Required”
  • Out-of-state wineries must collect and remit sales tax if:
    • 200+ retail sales to Minnesota destinations in the prior 12 months, or
    • Retail sales to Minnesota customers exceed $100,000

Spirits and Beer

  • No direct-to-consumer shipping is allowed for spirits or malt beverages
  • Limited off-sale privileges for specific license types:
    • Microdistilleries: One 750ML bottle per customer per day
    • Brewpubs: Up to 750 barrels of off-premise sales annually
    • Small brewers: Up to 750 barrels of off-sale annually

Retailer Delivery

Off-sale liquor retail licensees may deliver alcoholic beverages from their licensed premises to a purchaser’s residence or other location

Minnesota Spirits Volume By Category – 2023 Data

Spirit trends in Minnesota by volume and dollar sales in 2023.

Category Volume Sales
9-liter cases
Straight Whiskey 298
Canadian Whisky 546
Scotch whisky 148
Irish whiskey 81
Gin 180
Vodka 1,381
Rum 691
Tequila 268
Cordials/Liqueurs 749
Cocktails 974

Source: Beverage Information Group

Minnesota Wine Volume Sales By Category – 2023 Data

Wine trends in Minnesota by volume sales in 2023

Category Volume Sales
9-liter cases
Table 4,727
Champagne & Sparkling 393
Dessert & Fortified 52
Vermouth & Aperitif 16

Source: Beverage Information Group

Minnesota Beer Volume Sales By Category – 2023 Data

Beer trends in Minnesota by volume sales in 2023

Category Volume Sales
9-liter cases
Craft 7,011
FMBs & Hard Seltzer 5,398
Super & Super Premium 5,581
Light 16,434
Popular 3,840
Imported 5,762

Source: Beverage Information Group

Alcoholic Beverage Distributors Located In Minnesota

When it comes to the sale of alcohol, the United States adheres to a three-tier structure. Wholesalers or importers make up the “middle tier” of the sector. Below you will find an updated list of the top distributors located in the state of Minnesota.

 

Wine & Spirits Distributors

 

Customer Name Address City
Amara Wines 7800 Elm St. NE Fridley
Amphora Imports – MN (Chisago City) 10442 Liberty Ln Chisago City
Amphora Imports LLC- MN (Fridley)   Fridley
Bellboy Corporation – MN (Golden Valley) 6005 Golden Valley Rd Golden Valley
Bellboy Corporation – MN (Minneapolis) 2220 Florida Ave S, Minneapolis
Bernick’s – MN 801 Sundial Drive Waite Park
Blue Ice – MN   Minneapolis
Bourget Imports – MN   Eagan
Breakthru Beverage – MN (Minneapolis) 701 Industrial Blvd NE Minneapolis
Breakthru Beverage – MN (St. Paul) 489 N Prior Avenue North St. Paul
C&L Distributing – MN 1020 Industrial Dr S Sauk Rapids
Capitol Bev Sales – MN (Fridley) 6982 HIGHWAY 65 NE Fridley
Capitol Beverage Sales – MN (Rogers) 20240 SOUTH DIAMOND LAKE RD Rogers
Clear River Beverage Company – MN 1255 South Frandsen Ave Rush City
Coca Cola Btlg Co – MN 1300 Industrial Ave International Fls
College City Beverage – MN 700 RAILWAY ST S Dundas
Consolidated Enterprises – MN (St. Paul) 489 N Prior Avenue, St. Paul
D-S Beverages – MN 201 17th St N Moorhead
Dahlheimer Beverage – MN 3360 Chealsea Rd W Monticello
Dakota Sales Co – MN 1916 Demers Ave Grand Forks
Dick Distributing Co – MN 1303 7th St NE Grand Rapids
Digits – MN. PO Box 700 Excelsior
Doll Distributing – MN 500 INDUSTRIAL LN Worthington
Domace Vino 106 West Water Street Saint Paul
Every Sip – MN 915 Tyrol Tri Golden Valley
Grand Pere Wines 4749 VINCENT AVENUE SOUTH Minneapolis
Grape Beginnings, Inc. – MN 1101 Stinson Blvd. N.E. Minneapolis
H Boyd Nelson – MN 3800 Minnesota St Alexandria
Haroza Select Wines, LLC. 2800 W. 42nd Street Minneapolis
Johnson Brothers – MN (St. Paul) 1999 Shepard Road St. Paul
Libation Project – MN 701 24th Ave SE Minneapolis
Madison Bottling – MN 2369 Hwy 40 E Madison
Maverick Beverage Company – MN 9601 Newton Ave South Bloomington
Maverick Wine Co – MN 9601 Netwon Avenue South Bloomington
MC Donald Dist Co – MN 1255 S Frandsen Ave Rush City
NDC Systems LP – MN 1550 Cargo Ct. Minooka
Negoce Wine and Spirits – MN   Bloomington
New France Wine Company – MN   St. Paul
Northwest Beverage Co – MN 1320 Greenwood St W The River Falls
Origin Wine & Spirits MN. 1999 Shepard Road St. Paul
Paustis & Sons – MN 17300 Medina Road, Suite 100, Plymouth
Phillips Wine & Spirits. 1999 Shepard Road Saint Paul
Rootstock Wine – MN   Minneapolis
Rue 38 – MN   St. Paul
Schott Dist Co – MN 6735 HIGHWAY 14 E Rochester
Small Lot 606 Vandalia Ave St. Paul
Small Lot – MN (Minneapolis) 606 Vandalia St St Paul
Southern Glazer’s – MN (Minneapolis)   Minneapolis
Southern Glazer’s – MN (Shkpee) 3350 4th Avenue East Shakopee
Sunny Hill Distributors – MN 4518 Burton Rd Hibbing
Superior Beverages – MN 12 Randy Johnson St Superior
The Wine Company – MN (St. Paul) 425 West Minnehaha Ave Saint Paul
Tow Distributing Corporation – MN 3100 3RD AVE Mankato
Vine Times – MN 915 Tyrol Trl Golden Valley
Vinocopia – (Richfield) MN 6636 Cedar Ave South Richfield
Vinocopia – MN (Minneapolis) 6636 Cedar Avenue South, Minneapolis
Wine Company – MN (St. Paul)    
Wine Merchant 1999 Shepard Rd St Paul
Winebow – MN (Bloomington) 6503 Cecilia Cir Bloomington
Winebow – MN (Edina) 6503 Cecilia Cir, Edina
Wirtz Beverage – MN 489 N Prior Ave, St. Paul
WRS Imports – MN 3100 North Pacific Street #12 Minneapolis

Selling Alcohol In Minnesota

Below is a list of all the important questions and answers related to selling beer, wine, and spirits in Minnesota.

If you’re looking to sell your alcohol brand in this state,, please feel free to reach out to us.

FAQs on Minnesota Beer, Wine & Spirits Sales

What are the policies regarding the sale of alcohol on Sundays in Minnesota?

People in Minnesota can purchase alcohol for off-premise use on Sundays from retailers with a special license, and they can do so from 11 AM to 6 PM.

What are the hours retailers can sell alcohol?

In Minnesota, only beer is sold in grocery stores, and wine and distilled spirits are in municipal-controlled stores, available from 8 AM to 10 PM, Monday to Saturday, and 11 AM to 6 PM on Sundays. On-premise alcohol is sold seven days a week from 8 AM to 2 AM.

What are the alcohol laws in Minnesota?

A person must be 18 and over to serve alcohol and be 21 and older to purchase alcohol in Minnesota.

The state bans open containers in vehicles; any open bottle of alcohol must be transported in the vehicle’s trunk. Also, Minnesota has a “per se intoxicated” rule, meaning anyone with a BAC over 0.08% could be convicted of a DUI.

Do Walmart, Target, and CVS sell alcohol in Minnesota?

People in Minnesota can only buy beer in stores like Walmart, Target, and CVS that have obtained state licenses.

Do they sell liquor, wine, or beer in grocery stores in Minnesota?

Until recently, grocery stores in Minnesota were only permitted to sell beer below 3.2% ABV. Current law allows for the sale of regular-strength beer in grocery stores. Wine and distilled spirits are sold at liquor stores.

Do they sell alcohol in gas stations in Minnesota?

Laws were also updated to allow the sale of regular-strength beer in gas stations in Minnesota.

What is the alcohol excise tax in Minnesota?

Distilled Spirits, liqueurs, cordials, and specialties: $1.33/liter

Wine (14%ABV or less): $0.08/liter

Wine (More than 14%ABV to 21% ABV): $0.25/liter

Wine (More than 21% ABV to 24%ABV): $.48/liter (Wine above 24% ABV: $0.93/liter)

Natural and artificial sparkling wines: $0.48/liter

Cider: $0.04/liter

Low-alcohol dairy cocktails: $0.02/liter

Fermented malt beverages containing not more than 3.2% ABW: $2.40/31 gallon barrel

Fermented malt beverages containing more than 3.2% ABW: $4.60/31 gallon barrel

Buying Alcohol In Minnesota – Hours, Locations & Taxes

We’ve also provided details below that should help you understand the laws that are applicable to purchasing and consuming alcohol within the state.

FAQs on Buying Beer, Wine & Liquor in Minnesota

Can you buy liquor in grocery stores in Minnesota?

Until recently, grocery stores in Minnesota were only permitted to sell beer below 3.2% ABV. Current law allows for the sale of regular-strength beer in grocery stores. Wine and distilled spirits are sold at liquor stores.

Can you buy alcohol in gas stations in Minnesota?

Laws were also updated to allow the sale of regular-strength beer in gas stations in Minnesota.

Does Minnesota Allow direct-to-consumer shipping?

Minnesota allows the direct-to-consumer sale and delivery of all wine, beer, and distilled spirits provided the buyer provides adequate age verification.

What times can you buy liquor, wine, or beer in Minnesota?

You can purchase alcohol for off-premise consumption from 8 AM to 10 PM, Monday to Saturday, and 11 AM to 6 PM on Sunday. On-premise alcohol sales are allowed seven days a week from 8 AM to 2 AM. Off-premise sales are banned on Thanksgiving, after 8 PM on Christmas Eve, and all day on Christmas Day.

Can you order alcohol to go in Minnesota?

During the pandemic-caused lockdowns, Minnesotan restaurants were allowed to sell wine and beer with food orders to go, prohibiting cocktails and mixed drinks. As of December 2022, restaurants can only sell alcohol with food in an original, unopened package, capped at 72 oz of beer, cider, or hard seltzer, and 750 ml wine per order.

Where in Minnesota can you buy alcohol off-premise?

You can purchase beer in grocery stores and gas stations; wine and distilled spirits can be only purchased from liquor stores.

Where can buy alcohol for on-premise consumption in Minnesota?

On-premise alcohol in Minnesota is sold at restaurants, bars, clubs, hotels, etc.

Data Sources – dps.mn.gov, house.leg.state.mn.us, wikipedia.org)

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