Stephanie Schneider Ghosn, Senior Manager, Marketing & Content at Park Street Companies, discussed the state of the spirits industry heading into 2025. Stephanie touched on the global beverage alcohol trends, spirits consumption by category in the U.S., and current investment patterns in the industry.
Charlotte Voisey, Global Head of Ambassador Advocacy at William Grant & Sons, gave a presentation on the evolution of cocktail trends in the last 25 years. Voisey emphasized the importance of bartenders in pushing forward the evolution of cocktails and the categories they have pushed to promote in the 21st century.
Lindsey Johnson, Founder and Creative Director of Lush Life, reveals how alcohol brands can connect with bartenders. Johnson touches on what is important to bartenders in 2025 and how education and connections can boost your brand.
More Resources on Beverage Alcohol Trends
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