Thus far, the US spirits category has fared relatively well during the uncertain times of COVID-19, with IWSR suggesting it will deliver marginal growth rates and maintain its share of the beverage alcohol category. But will the trends that have skyrocketed during 2020—RTDs, canned cocktails, and e-commerce— change the US landscape for the long term? In this article, The Spirits Business talks to leaders from Bacardi, Campari Group, and Pernod Ricard about their plans for the future.
Source: The Spirits Business, October 2020