August’s NABCA US Spirits tracker numbers were released last month and it was a strong month overall. Control states spirits volume grew by 4.4 percent and sales by just over 6 percent. Control state spirits make up a surprising 22 percent of the US market so despite the tough competition performance for the month exceeded projections, outperforming the 12 month trend of 2.5 percent for spirits volume and 4.6 percent for sales.
Source: Morgan Stanley, September 2017