This past month 200 strangers were the first consumers to taste 3 exclusive new Samuel Adams beers in an extremely unique way. Boston Beer Company co-founder Jim Koch hosted the first-ever inflight beer tasting in history on a JetBlue flight from New York to Denver. He personally gave out a flight of three Samuel Adams beers: a classic Octoberfest; a 28 percent ABV brew called Utopia which retails for 200 dollars per bottle; and Sam ’76, an ale and lager yeast combo that made its worldwide debut.
Surprisingly, roughly two-thirds of the passengers had no idea that they were making aviation and craft beer history, being part of the first flight of beer tasting to actually take place on a flight at 30,000 feet. The event was called “Flytoberfest” and had been featured in publications like Conde Nast Traveler and Fortune as an opportunity to try “extreme beers coveted by beer geeks” while on your way to the Great American Beer Festival (GABF).
Source: Vinepair, October 2017