Brooklyn, NY — Park Street Companies, a leading provider of back-office logistics for brands in the alcohol industry, is thrilled to announce the return of its highly anticipated educational seminar series, Park Street University at Bar Convent Brooklyn.

The event will take place on June 11-12, 2024 at Industry City in Brooklyn, New York.  This year’s lineup will focus on industry trends, consumer insights, and market dynamics. 

Attendees will hear practical advice on various topics crucial to success in the alcohol industry, including route-to-market strategies, navigating the retail and financial landscapes, and understanding gen-z consumer behavior.

The education series will feature more than 20 all-star presenters who will share their expertise, providing attendees with practical knowledge and actionable strategies to navigate the challenges and opportunities of the alcohol industry in 2024.

June 11, 2024

Exploring Optimal Market Routes & Strategies (11:30 – 12:30 PM)

  • Felipe Gonzalez-Gordon, Partner & COO, Colangelo & Partners
  • Danielle Zig, CEO, Coconut Cartel
  • John Palatella, President & CEO, JP Brand Advisors, LLC

Delivering Performance at Distribution (1:00 – 2:00 PM)

  • Mark Harmann, National Sales Director, Independent Distributor Network
  • Ray Lombard, EVP and General Manager, Craft Spirits, Southern Glazer’s Wine & Spirits
  • Adam Schuman, Spirits Portfolio Director Skurnik Wine & Spirits
  • John Oliver, Sr. Director, Supplier Business Development, Breakthru Beverage Group

State of the Spirits Industry: Unveiling Trends & Opportunities in 2024 (2:30 – 3:30 PM)

  • Matt Ray, Experience Lead, Sazerac House
  • Ferron Salniker, Spirits Editor, BevNet
  • Emily Pennington, Sr. Manager, Content & Marketing, Park Street

What it Takes – Live Podcast Recording (4:00 – 5:00 PM)

  • John Rexer, Founder, Ilegal Mezcal 

June 12, 2024

Crafting Success with Modern Marketing Technologies (11:30 – 12:30 PM)

  • John Hannon, CEO/Founder, SalesTier
  • Luke Cahill, CEO, REAL Insight
  • Jaci Hays, Co-founder and CEO, EL MAR Margaritas

Crafting Connections: Building a Bridge Between Bars and Brands (1:00 – 2:00 PM)

  • Sebastien Derbomez, Manager of Brand Advocacy, William Grant & Sons
  • GN Chan, Founder, Double Chicken Please
  • Jason Hedges, Director of Beverage, LT Hospitality and Bar IQ

Decoding Finance Strategy for Brand Owners (2:30 – 3:30 PM)

  • Guillaume Thomas, Owner, Maison Thomas
  • Townsend Ziebold, Managing Director, TD Cowen
  • Giuseppe Infusino, Managing Partner, CIO, Investbev
  • Steven Brown, SVP of Finance, Pronghorn

Understanding Gen-Z and the New Consumer Wave (4:00 – 5:00 PM)

  • Erica Duecy, Founder, Business of Drinks
  • Andrew Hummel, Director, CGA by NIQ

To view the full lineup of Park Street University speakers and to register for the event, visit www.barconventbrooklyn.com.

About Park Street Companies:

Park Street Companies is a leading provider of back-office logistics for alcohol industry brands. Its mission is to help emerging and established alcoholic beverage companies build and manage successful brands by providing innovative solutions and exceptional service.

About Bar Convent Brooklyn:

Bar Convent Brooklyn is a collaborative environment in which the pioneers of the bar and beverage community gather to celebrate and sculpt the future of liquid culture through education, sharing best practices, and generating business opportunities.

 

Press contact: Emily Pennington  epennington@parkstreet.com

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