The off-premise saw a slight increase in buyers for October, which could indicate that cooler weather and a second round of on-premise closures is shifting consumers from on-premise back to off-premise, according to data from Nielsen.
At the beginning of the pandemic, off-premise growth was driven by an increase in buying households and dollars spent per buyer, but the number of buyers started to slow down in July. Off-premise alcohol spending per buyer has maintained similar growth rates since June with a slight slowdown in October as dollar spending for hard seltzers declined.
Source: Nielsen, November 2020