On-premise sales velocity continues to improve across the US, according to Nielsen CGA data. For the week ending on May 30 velocity increased by 118% compared to the same period in March.
Trends in Texas are currently outperforming the wider US, while velocity in New York, California, and Illinois are still below the national average. The on-premise has also proven that it is still a key part of events and celebrations. Mother’s Day saw a velocity increase of +159% from the previous Sunday and Memorial Day velocity was +56% higher than the previous Monday.
Source: Nielsen CGA, June 2020