Spirits have led beverage alcohol growth nearly every week since March, but wine was the fastest growing category for the week ending August 29. The category was up 13% in off-premise for the week as spirits followed closely with 12.4% growth and beer/FMBs/cider grew 7.1%.
Consumers are also shifting to more health-minded activities, sparking growth in non-alcoholic beverages. Off premise dollar growth for non-alcoholic beer during COVID time periods are up 37.7%, up from the 26.8% rate for 52 weeks ending on February 29, 2020. Non-alcoholic wine is also up 23.9% during COVID compared to 5.4% in pre-COVID time periods.
Source: Nielsen Weekly Off-Premise Update (8/29)