The team you want in the trenches.
John Gomez
Co-Founder, Eppa Wine Co.
Former CMO, Bacardi


Nielsen Alcoholic Beverage Analysis: Total Beer

Nielsen Alcoholic Beverage Analysis: Total Beer

Total beer volumes decreased by 0.3 percent, less than the last 12 weeks were it increased by 0.3 percent. Sales growth of 1.5 percent in the recent 4 weeks is a deceleration from the 12 week 2.1 percent increase. Price/mix for the total category increased by 1.8...

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First Beverage Ventures Invests

First Beverage Ventures Invests

First Beverage Ventures invested in Laws Whiskey House, a Colorado based distillery. Laws Whiskey House was founded in 2011 by Alan and Marianne Laws. They are well known for their Four Grain Straight Bourbon and Secale Straight Rye. Since the distillery has been...

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Nielsen: Beer in the summer

Nielsen: Beer in the summer

In the summer months, beer consumption of both premium beer and budget beer spikes up in the United States. In 2017, domestic super premium and domestic premium beer sold for 40 percent and 39 percent within on premise sources, and the increase particularly went up 8...

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Nielsen Summer Spirits Update

Nielsen Summer Spirits Update

Spirits such as vodka, gin and rum increase in sales throughout the summer, although in the lead is tequila. Tequila sales rose to 40 percent in dollar sales in 2017 with an 8 percent increase specifically in through the weeks leading to the Fourth of July within on...

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Wine Industry pushes for CAP labeling

Wine Industry pushes for CAP labeling

The self-regulated wine industry is pushing for product labeling to prove legal basis and certainty. This process is being pushed through the Common Agricultural Policy (CAP) for 2020. The proposal is meant formally for the wine industry with the freedom from the...

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Online Wine Tax

Online Wine Tax

In South Dakota vs Wayfair Inc., the Supreme Court ruled online wine sales to be taxed. In the past, some online retailers charged taxes on out-of-state purchases but many opted not to do so. Since June, the ruling will revamp and standardize wine retail market taxes...

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Mead consumption increases

Mead consumption increases

Mead is one of the oldest alcoholic beverages coined as “the drink of the Gods.” It is fermented with honey and it is consumed similarly to wine. There are several styles of mead such as show mead, sparkling mead, and melomel. The American Mead Makers Association...

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Craft Beer Consumer Insights

Craft Beer Consumer Insights

Craft beer consumption has steadily increased in the U.S. over the last 10 years. The common weekly craft consumer is predominantly male, between the ages of 21-34, with an income of $75,000 to $99,000. In 2018, surveys indicated that craft beer consumers are 49...

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