
Consumers Drink More at Restaurants than Bars
A recent Nielsen survey surprisingly shows that Americans drink more at restaurants than their local watering holes. The new data tracked where Americans are drinking across various on-premise channels over the course of three months this year. Casual dining chains...

“Beercation” is a real thing
In an interesting new study, more than 70 percent of beer drinkers have taken a “Beercation”. A Beercation is when Americans have traveled to a destination specifically to sample the alcohol in the region, and it’s on the rise. The top destinations surveyed were...

Nielsen Spirits Update – September 2019
Distilled spirits dollar sales were up 5.4 percent in the month of August, which was slightly above the 5.1 percent growth seen over the last 3 months. Across brown spirits, bourbon, Canadian whiskey, and Irish whiskey outperformed the total category, while tequila...

The American Craft Spirits Association Launches Digital Media Properties
The American Craft Spirits Association (ACSA) has launched a new digital, bi-monthly publication, Craft Spirits Magazine, and its daily-news companion website, CraftSpiritsMag.com. Craft Spirits Magazine, published six times per year on the web-based Issuu platform,...

NEILSEN numbers for the Month of August 2019
In the 4 week period that recently ended on September 7th, sales for combined beer, total beer, FMB’s and wine were above their 12-week trends while Cider sales fell below their 12-week trend. Source: Cowen, September 2019

Are Small Cocktails the Next BIG Thing?
Some of New York City’s bars and restaurants are offering drinks in reduced sizes and working smaller cocktails into the mix on menus. A number of on-premise locations are now promoting new “mini” martinis as the next hot ticket in the cocktail scene. The “mini”...

Number of Breweries Expected to Exceed 9,000 by 2021
According to a recent Brewers Association (BA) report, the number of U.S. breweries is forecasted to expand to 9,200 in just the next two years. There are currently more than 7,600 breweries in the U.S. today. That would be an increase of over 25 percent in just 24...

Spirits also did well over the Labor Day Weekend
Labor Day was a successful holiday for Spirits with dollar sales growing slightly more than 1 percent compared to last year. Two of the fastest growing spirits categories, Tequila and Whiskey, with sales up over 18 percent and 9.5 percent compared to 13.5 percent and...

Wine did well over the Labor Day Weekend
Labor Day was a successful holiday for Wine with dollar sales growing slightly more than 2.5 percent compared to last year. On-trend segments continue to be strong contributors to the overall Wine market’s success. Rose, both table and sparkling, grew by just under 7...