The team you want in the trenches.
John Gomez
Co-Founder, Eppa Wine Co.
Former CMO, Bacardi


Natural Wine vs. Regular Wine

Natural Wine vs. Regular Wine

Natural wine is the newest addition to one of the biggest trends in the beverage industry. Unlike regular wine, this particular wine has a cloudy appearance. On the other hand, regular wine is filtered—giving it that clear-looking liquid. The flavor profile for...

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The Newest Hit Innovation – Paper Beer Bottles

The Newest Hit Innovation – Paper Beer Bottles

Beer bottles made of paper are in the process of being created, which are environmentally friendly to the universe. Fiber bottles are better for the environment due to its cut down on waste. The process is known to take longer to complete due to the demand of...

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The Continued Growth of Hard Seltzer in 2019

The Continued Growth of Hard Seltzer in 2019

The rate of hard seltzer continues to grow rapidly due to a result of new brand entrants, as well as a boost in marketing support. In 2019 alone, hard seltzer has reached triple digits in category growth rates with “+201% year-to-date and +200% in the last four weeks”...

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Control State results for August 2019

Control State results for August 2019

In August, 9 liter spirits case sales grew by 3.3 percent in control states compared to the same period last year opposite a 4.3 percent comp. Spirits volume grew 3.4 percent a slight slip from 3.5 percent a year ago. Many states had a strong month, exceeding their 12...

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Conditionally Approved COLAs

Conditionally Approved COLAs

Conditionally approved COLAs have started appearing on some label applications in COLAs online. Please note that conditionally approved is NOT a final status, it requires action on the part of the submitter. The new status was developed to streamline the label...

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Is Hard Seltzer the New Vodka?

Is Hard Seltzer the New Vodka?

While it’s obviously not a perfect analogy, many analysts see Hard Seltzer as the next Vodka. Both vodka and hard seltzer are most commonly consumed with added fruity flavors or in cocktails. They are both “white” and they taste very different than their cousins –...

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How is the RTD Market Evolving?

How is the RTD Market Evolving?

Not long ago the Ready-to-Drink (RTD) market was focused almost exclusively on value based offerings and the younger demographic. Recently however, as RTD brands begin to mature, so to have their offerings and their market strategy. New promotions geared around...

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