Spiked Seltzer vs. Beer
Many brands are adding alcohol into flavored fizzy waters, making them hard seltzer. In the past year, hard seltzer has increased by more than 200% in sales. Compared to beers, spiked seltzers tend to have fewer calories, as well as fermented sugars—making them...
E-Commerce: How to Sell Alcohol Online
Alcohol made a late arrival into the world of e-commerce. With that said, retailers need to build and manage the online presence of alcohol for online shoppers. Due to the visual experience offered to customers, retailers must include detailed images, as well as a...
Wine: The Process of Cold-Soaking
Today, most winemakers use stainless-steel tanks and temperature-controlled wineries to cold-soak the grapes used for their wines. In previous years, the cold weather made the inside of the wineries and tanks cold—resulting in a longer fermentation process. Winemakers...
Drinking alcohol in moderation may have health benefits
Drinking alcohol in moderation is the responsible and safe thing to do. Various studies done by health experts have linked drinking in moderation to numerous health benefits. Some health benefits include a lower risk of type 2 diabetes, dementia, and heart disease....
Alcohol Beverage Servers in California to Be Affected by ABC Proposal
The California Department of Alcoholic Beverage Control (ABC) recently proposed regulations involving any person who serves alcohol in any location, such as an event, bar, concert, restaurant, or hotel. All servers and businesses involved will be affected by the...
Let’s Talk About Wine: Temperature, Aging and Quality
Exposing a bottle of wine to high temperatures for an extended period can affect the quality of the wine as it ages. It is crucial to store your wine where the temperature is between 53-57°F. However, once the temperature reaches 75°F or higher, the wine falls into...
Whiskey Fingerprints Prevent Against Counterfeiting
American whiskeys appear to leave a web-like fingerprint compared to moonshine, Scotch, and Irish whiskey, according to a study conducted at the University of Louisville. The reaction left by American whiskeys can help producers protect themselves against...
Can Consumers Today Self-Regulate Their Liquor Intake?
The DISCUS code is used to control the advertising and marketing practices, which are used to create content about spirits in the United States, specifically to those over the age of 21-years-old. Any advertisements created must be placed where approximately 70% of...
Consumers Can Now Purchase Tequila Through Instagram Ads
Instagram users can now order Tequila through Instagram Story ads by using the swipe up option. Customers will need to input their age into the system when making an order. However, workers are required to scan the customers ID before handing them the alcohol. Brands...