Craft Spirits Turning Focus to National Retail Chains
Off-premise sales have become increasingly important to the alcohol beverage category, but it can be a challenging channel for small retailers. In order to get bottles on the shelf at a national chain, a data-driven sales pitch, detailed marketing plan, and strong...
Senate Votes to Replenish Payroll Protection Program
Following two weeks of debate, the Senate approved $483 billion in additional stimulus on Tuesday to replenish the Payroll Protection Program (PPP) and provide new funding for small businesses, hospitals, and coronavirus testing. Initially, around $350 billion was...
New Consumers Represent 33% of Drizly Sales
Online alcohol delivery platform Drizly is back with a performance update for the week ended April 11. The company says each week keeps breaking the previous week's record. For the week ended April 11, new consumers represented 33% of total sales. Additionally, the...
Control State Sales Hit Record High in March
Control state spirits sales and volumes were up approximately 17% in March due to "calendar and societal anomalies," according to the National Alcohol Beverage Control Association (NABCA). The 17% increase is the highest monthly sales and volume increases in decades...
SBA Hits Cap for PPP Loans, While Congress Considers Additional Funding
The $350 billion dollar Paycheck Protection Program, a forgivable loan to small businesses ran out of funds Thursday, but lawmakers are currently hammering out the details on additional funding for the program. Additionally, some believe there is a need to improve...
On-Premise Adjusting to Current Conditions
On-premise sales velocity grew 11% in the week ending on April 11 versus the previous week, and up by 26% from the week ending on March 26, according to Nielsen CGA report covering New York, California, Illinois, and Florida. The numbers suggest that the market is...
Off-premise Alcohol Sales Up 25% in First Week of April
Off-premise sales of alcohol continued to climb in the week ending April 4, up 4% from the prior week and 25% from a year ago, according to data from Nielsen. Spirits sales were up 33% and wine was up 32% for the week. Online alcohol sales also continued their...
The Categories Benefiting the Most from Virtual Happy Hours
Summer drinking occasions are at risk due to “safer-at-home” orders preventing gatherings at beaches, parks and pools. Consumer insights firm Social Standards identifies the most vulnerable categories and those most resistant categories. Consumers are compensating for...
A Look at the Fastest-Growing Spirits Brands in America
Beverage Dynamics released its annual list of Growth Brand Awards recognizing the fastest growing brands in the US. The categories are broken down into Established Growth Brands, Rising Stars, Fast Track Brands, and Comeback Brands. In total there are 75 spirits...