Entrepreneurs often grapple with how to make their products more enticing than their competition and, if direct competition is limited, more enticing than alternative uses of their consumer’s time. In order to stand out, entrepreneurs should aim for products that look good, work better, and are convenient to purchase and use. The modern consumer purchases with their emotions and wants things that are aesthetically pleasing, they can trust, and that don’t cause conflict or resistance.
Source: Entrepreneur, December 2020