At Bar Convent Berlin, our seminar on global expansion and entering new spirits markets delivered essential insights for spirits brands looking to scale internationally. From strategic market selection to financial preparation for new territories, our expert speakers shared their proven frameworks for successful expansion that build brand presence while navigating the complexities of diverse regulatory environments.

Cincoro Tequila’s 7 Steps for Global Market Expansion

Quentin Job, Managing Director – International at Cincoro Tequila, dove into the brand’s seven steps for global market expansion. Job discussed the journey the brand took, entering over 20 global markets in 10 months, from prioritizing the right markets to finding key regional partners to work with Cincoro Tequila.

Preparing Your Brand’s Finances to Enter the U.S. Alcohol Market

Maria Pearman, CPA, Partner at Green Hasson Janks, discussed the importance of preparing your brand’s finances to enter the U.S. alcohol market. Pearman gave a step-by-step guide of all the considerations that should be made before financially committing your brand to the U.S. market.