In this presentation, Juris Jasans, Commercial Director of Eastern EU for Nemiroff Vodka, discusses Nemiroff’s recipe for liquor brand growth. He touches on strategies including activation, partnerships, and measuring ROI.

 

In this presentation, Tatiana Mercer, the Co-Founder of Three Spirit Drinks, explains how to invest in a successful DTC strategy. Mercer also touches on building the right team and finding your brand’s ideal customer.

 

More Resources on Retail and Consumer Insights

Getting to Know the Modern Consumer

Adapting to the Wave of E-Commerce

Preparing to Enter the New York Market

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