Online alcohol retailer Drizly released data from their 2,500+ retail partners across North America showing sales growth above baseline has hovered around 400% in recent weeks. The subcategories leading the way were hard seltzer at 939% and ready-to-drink with 901% growth above baseline for the week ending on May 11. Markets experiencing consistent growth above baseline included Westchester and Hartford-New Haven, while Miami and New York City have consistently seen the least growth.
Source: Drizly, May 2020