750mL bottles of wine make up a majority of wine sales, but alternative packaging sizes such as boxes, tetras, half bottles, and cans are all growing steadily. As many as 42% of consumers are open to the idea of purchasing wine in alternative packaging, according to a recent survey from Wine Intelligence.
“In general, people are showing more interest in these formats, whether it’s value driven or driven by the advancement in the quality of the products,” says Bruce Gallagher, president and owner of Bonnie Brae Liquor in Denver, Colorado
Source: Drizly Bev Alc Insights, November 2020