The 291 Colorado Whiskey Distillery has been a COVID-19 era success story, surpassing their April 2019 sales of cocktails in April 2020. As soon as stay-at-home orders went into effect, the distillery rapidly switched their tasting room operations from in-house to bottled cocktails. They also managed to stay connected with the community by hosting concerts and happy hours every day on social media and weekly business events for liquor retailers and others in the industry.
Source: Forbes, June 2020