– Click to see new product in Q1
– Click to see new product in Q2
– Click to see new product in Q3
*This article was originally released in April 2024 and updated with additional material in September 2024.
August saw a flurry of exciting new releases in the beverage alcohol industry, headlined by Beyoncé’s grand entrance into the spirits world with her Japanese-style whisky, SirDavis. The month also witnessed Patrón’s foray into the Cristalino category, showcasing the tequila giant’s commitment to innovation and premium offerings. Below is a comprehensive list of major product releases in August, along with some of the highlights from the first half of 2024.
Beyoncé Officially Launched a Whisky Brand With Moët Hennessy
American singer-songwriter Beyoncé introduced SirDavis, a Japanese-style whisky developed in collaboration with Moët Hennessy, which marks her latest venture into the spirits world. SirDavis reflects Beyoncé’s personal connection to whisky in every detail, from the unique bottle design to the selected ingredients. This whisky, named in honor of her great-grandfather Davis Hogue, features a blend of 51% rye and 49% malted barley, delivering rich flavors of honey, brioche, and orange marmalade. The offering is aged in both American oak and Pedro Ximenez sherry casks. With a retail price of $89, it hits shelves on September 4th, with online pre-sales starting August 20th. Initially, the whisky will be offered in select U.S. states, London, Paris, and Tokyo, as well as duty-free shops at major airports like JFK, LAX, and SFO.
“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling. When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category,” Beyoncé said. (Source)
Woodford Reserve Added to its Distillery Series with a Limited Edition Blended Malt
Woodford Reserve unveiled its latest addition to the Distillery Series: The Blended Malt, a limited edition that features a blend of two unique malt whiskies. The initial malt was aged in used barrels and finished in a Ruby Port barrel, and the other is a blend of five different malt grains aged in new oak barrels. With proof of 90.4 and an ABV of 45.2%, this 375-mL bottle offers a flavor profile that showcases Woodford Reserve’s mastery in whiskey blending. Priced at $65, this release is available in limited quantities directly from the Woodford Reserve Distillery and in its online store, with shipping available to select states.
“This release showcases our ability to take complex barrels of whiskies, blend them together, and create a new flavorful product,” said Master Distiller Elizabeth McCall. (Source)
Paul Masson Introduced Ice
Paul Masson Brandy launched its latest addition in collaboration with Rapper Paul Wall, also known as the Iceman. The latest expression is named Paul Masson ICE, and it delivers a profile of tangerine and grapefruit flavors, balanced with an icy-cold finish. The bottle’s innovative thermochromic label transforms from light blue to dark blue when chilled, signaling that the drink has reached its ideal frosty temperature of 40 degrees. Available across the United States and can be purchased in local off-premises retail stores with various sizes, including 50ML, 375ML, and 750ML, with an ABV of 59PF.
“Following our extremely successful Party with Paul collaboration last year, we wanted to work even more closely with Paul Wall to create something nostalgic, fun, and interactive for fans. Paul Masson ICE pays homage to the early 2000s when both Pauls were starting to have their ‘big breaks’,” said Jess Scheerhorn, Vice President at Paul Masson Brandy. “Now fans can live out Paul Wall’s lyrics and ’cause a cold front’ of their own with the incredible cooling effect that comes from a sip of this drink.” (Source)
Elijah Craig Launched Toasted Rye Whiskey
Heaven Hill Distilleries unveiled a new addition to its portfolio with the Elijah Craig Toasted Rye Whiskey. This whiskey builds on the brand’s legacy of toasted barrel technique and features a blend of fully matured, barrel-proof straight rye whiskey, aged in newly toasted oak barrels to infuse a hint of smokiness. Crafted with a mashbill consisting of 51% rye, 35% corn, and 14% malted barley, this expression pays homage to traditional Kentucky rye whiskey while adding a modern twist. The unique toasted barrels impart a bouquet of flavors, including hints of almonds, hazelnuts, and crème brûlée, leading to a palate enriched with baking spices and milk chocolate. Elijah Craig Toasted Rye will be available at a suggested retail price of $54.99. (Source)
Crown Royal Introduced a Bottled Whisky Sour
Crown Royal continued to add expressions to its portfolio with the latest addition to its RTS cocktail lineup: the Crown Royal Black Cherry Whisky Sour. This new offering combines Crown Royal whisky with the tang of lemon juice and the essence of natural black cherry. This pre-mixed cocktail is crafted with a 20% ABV and available in two sizes; the 350-ml bottle offers four servings for just $13.99, while the 750-ml bottle, which provides eight servings, is priced at $25.99. This new addition joins the lineup from Diageo’s The Cocktail Collection, which also includes classic favorites like Ketel One Vodka’s Espresso Martini and Tanqueray Gin’s Negroni. (Source)
Komos Debuted a Reposado Cristalino
Tequila brand Komos unveiled its Reposado Cristalino expression, which will be available in global travel retail (GTR) outlets. Crafted from 100% Blue Weber agave sourced from the diverse terrains of Jalisco, Mexico, the offering is aged for six months in French oak barrels that previously held red and white wines. The tequila undergoes a charcoal filtration process, resulting in a smooth mouthfeel finish with smoky minerality and subtle nutty notes. Komos Reposado Cristalino comes in a handcrafted metalized ceramic bottle designed for sustainability and aesthetic appeal. With a retail sale price of $130 and a 40% ABV, it can be purchased in duty-free shops across U.S. airports, Central America, the Caribbean, and South America.
“Launching a distinctive tequila expression dedicated to the Global Trade Retail industry was the next logical step for Komos, after our highly rated Tequila Komos portfolio became a global phenomenon in just three years, reaching 30 plus countries”, said Richard Betts, CKBG Co-Founder and Co-CEO. (Source)
Patrón Entered the Cristalino Category
Patrón Tequila announced its debut in the Cristalino tequila category with its new offering, Patrón Cristalino. The new expression is crafted using a blend of traditional roller mill and tahona methods, ensuring a refined extraction of 100% Weber Blue Agave. After fermentation in wood vats, Patrón Cristalino undergoes an aging process in four distinct casks over 12 to 15 months, followed by charcoal filtration to achieve its clean and clear appearance. Patrón Cristalino is now available for purchase at a suggested retail price of $79 across the United States, with a bottle design that features an intricate piña pattern inspired by Mexico’s natural beauty and the high-quality 100% Weber Blue Agave used in the tequila. (Source)
Penelope Bourbon Announced the 2024 Release of Valencia
Penelope Bourbon unveiled its annual limited edition, Penelope Valencia, showcasing a fusion of flavors and craftsmanship. This year’s edition is crafted using a blend of 74% corn, 7% rye, 16% wheat, and 3% malted barley and undergoes up to 12 months in select Vino de Naranja casks. The aging process imparts a complex Bourbon aroma, combining spice notes with hints of iced coffee cake and orange glaze. Penelope Valencia features citrus, mandarin hints, vanilla, and candied ginger, with a finish of orange peel and black pepper. Bottled at 95 proof (47.5% ABV) and is priced at $79.99 for a 750 mL bottle, with a limited supply of 5,000 cases available.
“We’re constantly evolving and tweaking our processes with the goal of making our products better year over year,” Michael Paladini, Founder of Penelope Bourbon, said in a news release. “This year’s Valencia is a great example of that commitment, and we’re excited to share it for fans to enjoy.” (Source)
Bardstown Bourbon Expanded Its Lineup with High Wheat
Bardstown Bourbon Company expanded its expressions with the latest addition of High Wheat Bourbon to its lineup. This Kentucky Straight Bourbon Whiskey features one of the highest wheat mash bills in the industry, with 39% wheat. The bourbon’s low barrel entry proof of 108 maximizes the extraction of wood sugars, creating a complex profile with notes of ripe apricot, lemon, and a touch of leather and crème brûlée. The High Wheat Bourbon, which combines 53% corn, 39% wheat, and 8% malted barley, is aged for six years and bottled at 106 proofs. With an SRP of $49.99 for a 750-mL bottle, it delivers a subtle flavor profile.
Available in all Bardstown Bourbon Co. markets, it also features the Origin Series Experience Tasting Kit for $34.99 which includes four 50-mL bottles of the brand’s estate-distilled whiskeys. (Source)
Q1 2024 Alcohol Industry Launch Recap
The first quarter of 2024 showed an increase in the number of exciting new RTD offerings in the market. White Claw and Truly both diversified their seltzer offerings with moves into the tequila space, while celebrities like Dr. Dre & Snoop Dogg, and Kylie Jenner also announced the launch of new RTD products. Below is Park Street’s full product release recap from Q1 of 2024.
Kylie Jenner Announced an RTD Vodka Soda Brand Called Sprinter
American supermodel and Victoria’s Secret Angel Kylie Jenner steps into the alcohol industry with Sprinter, her latest venture set to launch this March. Sprinter offers a premium canned vodka soda experience, boasting vibrant branding and top-notch ingredients that promise to stand out in the RTD canned cocktail market. Spearheaded by beverage expert Chandra Richter, Sprinter brings together over two decades of industry experience and a Ph.D. in molecular biology to ensure quality and innovation. This latest offering will be available nationwide and offers four flavors—Black Cherry, Peach, Grapefruit, and Lime—each containing premium vodka, sparkling water, and real fruit juice at 4.5 percent alcohol and just 100 calories per can. Be ready to indulge without breaking your savings, as Sprinter hits shelves in an eight-can variety pack for a wallet-friendly $19.99.
“Sprinter is my answer to the growing consumer demand for quality canned cocktails — we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” Jenner said. “Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried – and I’ve tried a lot.” (Source)
White Claw Entered the Tequila RTD Space
The hard seltzer company White Claw is dropping an agave-based seltzer, a new RTD line called Tequila Smash. Crafted with a triple-distilled spirit sourced from a family-owned organic farm in Jalisco, Mexico. This 5% ABV ready-to-drink RTD Tequila seltzer will be available in four flavors—Strawberry Guava, Pineapple Passion Fruit, Mango Tamarind, and Lime Prickly Pear—in a variety pack of eight 350-ml cans. Tequila Smash features a unique process of capturing the freshest agave aromas, known as ‘agua dulce’, for a suggested retail price of $18.49 to $18.99 at select retailers.
“White Claw pioneered the RTD category, which continues to be one of the fastest-growing beverage categories and ripe for disruption,” said Phil Rosse, president of Mark Anthony Brands, which owns White Claw. “Following the success of our White Claw Vodka + Soda launch last year, we seized the opportunity to bring decades of beverage research and flavor innovation to another popular spirit, Tequila. (Source)
Boston Beer Launched Truly Tequila Soda
Hard seltzer brand Boston Beer is introducing its latest ready-to-drink Truly Tequila Soda line. The company’s newest line is formulated with premium tequila Blanco, real fruit juice, and sparkling water. Truly Tequila Soda has four vibrant flavors of lime, grapefruit, watermelon, and pineapple guava, each boasting 5% ABV and 110 calories per can.
“We’re re-crafting a new Truly brand to stand for light refreshment versus bolder flavors and are shifting the mix in that direction. This takes patience and time and we’re seeing progress in our efforts,” outgoing Boston Beer CEO David Burwick told analysts in its most recent earnings call. “These innovations will better position the Truly brand offering and set it up well for continued improved trends in 2024. (Source)
Bulleit Frontier Whiskey Introduced Bulleit American Single Malt
The Kentucky whiskey brand introduced its latest addition to the Bulleit Frontier Whiskey family: Bulleit American Single Malt. The newest whiskey addition is crafted with a mash bill of 100% malted barley and aged in charred new American white oak barrels. This 45% ABV whiskey delivers a rich aroma of sweet vanilla and toasted oak, followed by a palate of light fruitiness with hints of red fruit and pear. Offered at an SRP of $59.99 for a 750ml bottle; Bulleit American Single Malt is accessible nationwide and at the Bulleit visitor experience in Shelbyville, KY.
Jesse Damashek, Senior Vice President of Whiskies & Liqueurs at Diageo commented:
“Bulleit American Single Malt brings Bulleit’s restless innovation and passion for sustainability into this exciting new category that is set to make waves in the whiskey industry for years to come. With a 100% malted barley mash bill, and a striking green bottle created from post-consumer recycled glass, this exceptional whiskey covers a lot of new ground for the brand. I believe we’ve succeeded in crafting a distinctive American Single Malt that whiskey lovers across the country will savor and enjoy.” (Source)
Snoop Dogg and Dr. Dre Revealed a Gin & Juice RTD
Hip-hop icons Dr. Dre and Snoop Dogg have announced their latest venture in the RTD category, introducing Gin & Juice. Commemorating three decades since their groundbreaking hit “Gin & Juice,” this premium canned beverage celebrates their cultural legacy with four distinct flavors: Citrus, Melon, Passionfruit, and Apricot. Crafted with top-tier gin, these cocktails offer a refreshing twist on classic favorites on any occasion. The premium gin-based cocktails will be available nationwide through Southern Glazer’s Wine and Spirits until early spring.
“Together, we always try to create magic, we’re having fun being creative, and everything about this product is really us,” said Dr. Dre. “There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.” (Source)
Pernod Ricard Released Beefeater 0.0%
Spirit giant Pernod Ricard unveils its newest non-alcohol addition to its global portfolio – Beefeater 0.0%. Crafted as a nod to the iconic Beefeater London Dry Gin, this alcohol-free alternative maintains the signature citrus and juniper notes, ensuring a refreshing experience without the alcohol content. The non-alc offering is made with natural flavors and a meticulous process to capture the essence of the original Beefeater while catering to evolving consumer preferences.
Murielle Dessenis, Global VP of Marketing Gins for The Absolut Group, comments: “We are proud to be bringing to the no-alcohol category an elevated option, removing the need for consumers to compromise or miss out on the occasion. Beefeater 0.0% is our very first zero alcohol expression, which captures the energy of our timeless London classic but without the alcohol.” (Source)
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Sazerac Launched ‘White’ Cognac With Quavo
Atlanta artist and rapper Quavo released White X Cognac in collaboration with Sazerac. White X is available exclusively through BlockBar and will become widely available in all markets across the country beginning in June 2024. This latest expression marks the only white cognac offered in the U.S. with a fresh, modern twist on a traditional favorite. White X delivers a palate of delicate white stone fruits, elegant vanilla, and subtle floral undertones at a suggested retail price of $60 per bottle.
Jess Scheerhorn, global Cognac brand director at Sazerac, said: “White X challenges the traditional Cognac category with its fresh and light taste – it’s a total departure from many pre-conceived perceptions about Cognac overall. “Quavo’s electrifying style and willingness to break down barriers makes him the perfect fit to help us debut this brand.” (Source)
19 Crimes Moved Into Rum
Treasury Wine Estates-owned brand 19 Crimes has joined the spirits category, releasing 19 Crimes Spiced Rum. The latest venture is in partnership with Quintessential Brands, producing 7.5% ABV rum that comes in a sleek square bottle adorned with an augmented reality label, portraying the story of escapee Mary Bryant. The 700ml bottle of spiced rum has aromas of mango and pineapple intertwined with hints of caramel, molasses, and vanilla. On the palate, expect a blend of toffee, exotic fruits, and a touch of cocoa, culminating in a long, fruity finish.
Russell Kirkham, head of regional marketing EMEA at Treasury Premium Brands, said: “After experimenting with barrel-aged wines with our 19 Crimes Uprising range, we wanted to push the boundaries even further – taking a bold leap and creating a spiced rum was the next natural step for us as a brand. The 19 Crimes Spiced Rum is a new and disruptive take on the rum category with a product aimed to open the eyes of the younger consumer to a world of high-quality spirits.” (Source)
Smirnoff Launched New RTD Vodka Sodas
Diageo-owned brand Smirnoff’s newest lineup of RTD vodka sodas is launching alongside a celebrity-backed pickleball tournament. The RTD vodka lineup includes variant flavors of Watermelon Lime, Raspberry Peach, Pineapple Orange, and Strawberry Dragon fruit, conveniently packaged in 355ml cans with just 100 calories and an ABV of 4.5%. Available at various locations along the Las Vegas strip, including Resorts World, where the tournament is hosted by Speedy Morman and attended by celebrities like Saweetie, Lance Bass, and Vernon Davis. These gluten-free RTD offerings are offered at a suggested retail price of $17.99 per 12-pack, or $8.99 per 6-pack.
“Our new Smirnoff Smash Vodka Soda continues the legacy of unparalleled flavor innovation from the makers of the world’s number-one vodka,” said Julie Yufe, SVP rum, and vodka, Diageo. (Source)
Don Julio Introduced Tequila Alma Miel
Mexican brand and tequila producer Don Julio has released Tequila Don Julio Alma Miel, the latest addition to Tequila Don Julio’s lineup. This new expression is crafted from 100% Blue Weber Agave, and combines blanco tequila with oven-roasted agave honey and añejo tequila matured in French Crémant du Limoux wine casks for at least 14 months. It’s available in select regions, with a statewide launch scheduled in the following months.
“Our love for the craft is what keeps Tequila Don Julio at the forefront of luxury tequila and a force when it comes to sharing some of the most exceptional expressions with the world,” said Christina Choi, Senior Vice President of Tequila at Diageo North America. (Source)
Campari-Backed Catalyst Spirits Entered RTD Space
Catalyst Spirits brought forth the renowned Howler Head & Cola under its popular Howler Head brand in the growing RTD market. The Straight Bourbon Whiskey boasts a unique blend of premium grains and mineral-rich water, matured for two years in charred American white oak barrels before being infused with natural banana flavor. Tapping former UFC middleweight champion Robert Whittaker as brand ambassador of the favored whiskey. Howler Head & Cola is a 6% ABV and offers a delightful fusion of toasted caramel, coffee undertones, and a creamy, ripe banana essence, culminating in a smooth finish with a tantalizing aroma of oak. Available in Australia in 330-ml cans for AU$29, a 4-pack and a 10-pack option are slated for release later this year. (Source)
Hendrick’s Gin Revealed Grand Cabaret
Hendrick’s Gin introduced its latest addition from Master Distiller Lesley Gracie’s Cabinet of Curiosities — Grand Cabaret. This limited edition offers a blend of stone fruit and sweet herbs, promising a sensory experience that’s both indulgent and light. Grand Cabaret combines classic juniper with subtle sweetness and fruity freshness, complemented by aromatic herbs that highlight the signature cucumber notes of Hendrick’s. This 43.4% ABV premium gin is bottled at and priced at $39.99 per 750-ml. Bottle.
“There’s something to be enthralled by everywhere we look, and this time I was captivated by historical recipes for indulgent stone fruit spirits, eau de vies, peach schnapps, and cherry liqueurs that were in vogue in the 1900s,” Gracie said. “I experimented with these flavors a bit and found that when you put them together, they produce a rich cabaret of notes that are both bright and light, ultimately serving as the inspiration behind this latest release.” (Source)
Absolut and Ocean Spray Partnered For Ready-to-Drink Range
Pernod Ricard‘s Absolut, in collaboration with cranberry juice brand Ocean Spray, is dropping a new line of convenient RTD formats, the Absolut and Ocean Spray Vodka Cranberry Cocktail. The latest lineup is composed of four classic cocktail flavors: Vodka Cranberry, Vodka Cran-Grape, Vodka Cran-Pineapple, and Vodka Cran-Raspberry. This RTD cocktail can be in an 8-count variety pack or opt for single-flavor 4-packs or individual cans.
“We’re excited to work with Absolut to bring this iconic cocktail to consumers,” said Monisha Dabek, Chief Commercial Officer and General Manager, USA at Ocean Spray. “Ocean Spray has had a long history with the cocktail and is often credited with introducing the drink in the 1940s as a marketing tactic to showcase the variety of cranberry juice pairings. We love how far it has come in its nearly 80-year history and are excited to see renewed consumer excitement with the new ready-to-drink.” (Source)
High West Introduced Its First Bottled in Bond Whiskey
Utah-based whiskey producer High West unveiled the first Bottled-in-Bond whiskey in its portfolio. This straight rye whiskey is bottled at 100 proof and has a mash bill of 80% rye and 20% malted rye, matured for a minimum of four years to achieve a robust flavor profile. The High West Bottled-in-Bond delivers a toasted brioche with sweet rock candy on the nose and cooked apples and cinnamon candies on the palate. The new SKU is available in select retailers statewide at $79.99 per 750ml bottle. (Source)
Malibu Released New Ready-to-Serve Cocktails
Pernod Ricard USA brand Malibu continues to expand its portfolio of canned cocktails with its new Malibu ready-to-serve (RTS) cocktail line. The lineup features five new flavors: Strawberry Daiquiri, Pineapple Bay Breeze, and Rum Punch. Each cocktail comes in a 1-liter bottle, approximately good for seven servings. Malibu RTS Cocktail is rolling out across the U.S. this coming spring at the suggested retail price of $14.99.
“We’ve seen the ready-to-serve category grow more than 70%1 in the past year, including a rise in rum drinks, which is a great opportunity for Malibu to deliver on what our consumers are looking for – easy and delicious cocktails,” said Matt Foley, Vice President of Marketing at Malibu. “With Malibu’s most popular tropical cocktails now available in a shareable format, this is the perfect option for getting together with friends and experiencing the summer mindset that a Malibu drink delivers.” (Source)
WhistlePig Introduced a Zero-ABV Cannabis-Infused Cocktail
Vermont-based WhistlePig’s latest innovation is a non-alc Old Fashioned RTD cocktail infused with cannabis terpenes. Whistle Pig’s Dank & Dry Old-Fashioned Cocktail is crafted from Whistle Pig’s renowned Barrel Aged Maple Old Fashioned recipe and boasts a unique blend of Piggyback Devil’s Slide 100% Rye Non-Whiskey, barrel-aged maple syrup, and Vermont cannabis terpenes. The non-alc offering is bottled in a 750ml bottle for $49.99 and can be bought with a ‘Hox Box Bundle’ which includes a pig-shaped cocktail smoker and cocktail smoking chips for $65.
“At the intersection of non-alc and cannabis trends, terpenes offer a new frontier for flavor that we couldn’t resist experimenting with,” said Meghan Ireland, WhistlePig’s Head Blender. “The results are fire, with terpenes adding aromas and mouthfeel that are often missing from non-alc innovation.” (Source)
Código 1530 Released Its Cristalino Reposado
Tequila and mezcal brand producer Código 1530 released its additive-free tequila, Código 1530 Cristalino Reposado. The new Cristalino is available at select retailers across the U.S. for a suggested retail price of $89.99 per 750mL bottle. This expression undergoes a unique aging process, starting in French White Oak Cabernet wine barrels and culminating in French Cognac, and features the aromas of vanilla, roasted hazelnuts, and agave, followed by a palate of cooked agave, caramel, vanilla, and hints of hazelnut, ending with a delicate touch of cocoa.
“Since we are a single NOM distillery (NOM 1616) we had the freedom and resources to create a completely unique Cristalino unlike any other on the market,” said Federico Vaughan, Co-Founder and COO. “We had a lot of fun testing different blends and finishes before declaring the Reposado and Extra Añejo blend as the winner.” (Source)
Floyd Mayweather Launched Le Bon Argent Champagne
Former professional boxer Floyd Mayweather Jr. is taking another step into the beverage alcohol market and has collaborated with Southern Glazer’s Wine & Spirits to introduce Le Bon Argent Champagne. The 750-ml. Bottle is set to debut in 11 states: Nevada, California, Texas, Florida, Illinois, Colorado, Tennessee, New York, Arizona, Kentucky, and Georgia, with plans for wider distribution in the future. Le Bon Argent Champagne is offered for an SRP of $160 and is available in Brut and Rosé varieties. The Rosé offers combinations of natural flavors, such as strawberries, raspberries, talc, savory herbs, and violets, which are carefully framed around delicate notes of cream, while the Brut is a feisty and crisp torrent of green apple, lemon, and grapefruit, culminating in flavors of brioche, toast, and talc. (Source)
Q2 2024 Alcohol Industry Launch So Far
The second quarter of 2024 started off with some new releases from bigger brands, including Jim Beam and Grey Goose. April was highlighted by supermodel Cindy Crawford teaming up with Casamigos to create a jalapeño-flavored tequila called Casamigas. Below is Park Street’s full product release recap from Q2 of 2024 so far.
Maker’s Mark Announced Rye Bourbon
Kentucky-based bourbon whisky brand Maker’s Mark announced the release of its new bourbon crafted with a rye mash bill: Maker’s Mark Rye Bourbon. This marks the brand’s latest innovation for the first time in over 60 years after its signature red winter wheat whiskey. Maker’s Mark conducted covert market tests to gauge interest, and with overwhelming feedback, they’re diving headfirst into this new venture. Unlike its smooth wheat recipe, this rye bourbon delivers a sharp, spicy kick that leaves an impression on the palate. The Rye Bourbon will be hitting the shelves in limited quantities on April 1st at select retailers for $49.99.
“All these years, we’ve been so focused on wheat—the whole time, there was a whole other grain out there for flavoring bourbon,” explained Bill Samuels, the brand’s patriarch. “We started playing with it about a decade ago, and after it aged for a few years, I said, well there might be something here.” (Source)
Mike’s Hard Lemonade Launches Limonada Frescas
Joining the wave of hard aguas frescas, Mike’s Hard Lemonade unveils a new RTD with a twist inspired by Latin America’s trend for aguas frescas: the Limonada Fresca. The latest offering comes in a 12-pack variety box and is crafted with real fruit juice, agave nectar, and zesty citrus notes of lemon and lime. Limonadas Frescas features Watermelon Lime, Mangonada, Citrus Limonada, and Pineapple Guava flavors; each 12-ounce can pack a punch at 5 percent ABV in select U.S. markets.
The brand plans to release three new, 8% ABV cocktail-inspired Mike’s Harder flavors in 16 and 23.5-ounce cans this May. (Source)
Cindy Crawford Helped Launch Casamigas Jalapeño Tequila
American Supermodel Cindy Crawford teamed up with Casamigos to create a jalapeño-flavored tequila called Casamigas. Leading with Casamigos founders George Clooney, Rande Gerber, and Mike Meldman, the new offering is crafted from Casamigos Blanco Tequila, which is made from Blue Weber agave and infused with the bold flavor of jalapeños for a spicy twist. The 40% ABV Jalapeño Tequila is available across the US with a suggested retail price of $49.99 per 750-ml bottle and $60.99 for a one-liter bottle.
Casamigos co-founders Rande Gerber noted: “Cindy has been part of the Casamigos journey since day one, and I’m excited that she now gets to put her special touches on Casamigas. It’s been over six years in the making.” (Source)
Chinola Launched New Mango Flavor from the Dominican Republic
Chinola Fresh Fruit Liqueurs announced the release of its new expression, the Chinola Mango Liqueur. The latest offering is crafted from a unique blend of mangoes that ripen just once a year, along with a touch of passion fruit in this artisanal liqueur. Chinola Mango Liqueur boasts eco-friendly production practices, contains no artificial colors or flavors, and is naturally made with 100% fresh mangoes and a hint of passion fruit. This 42-proof expression is a carefully curated blend of Dominican mango varieties, including Banilejo, Keitt, and Kent, which results in a harmonious balance of sweetness and tanginess, complemented by a smooth texture.
“We are thankful for the support and enthusiasm our passion fruit liqueur has received from the industry and cocktail aficionados alike. With the launch of our first innovation, Chinola Passion Fruit Liqueur embarks on this next chapter as Chinola Fresh Fruit Liqueurs,” stated Andrew Merinoff, Chinola Fresh Fruit Liqueurs Co-Founder and CEO. (Source)
Jim Beam Introduced New Kentucky Coolers Flavors
Jim Beam introduced Jim Beam Kentucky Coolers, a new lineup of RTD cocktails with four new flavors crafted in collaboration with The Boston Beer Company. The RTD lineup flavor includes the refreshing zest of Orange Crush, the juicy delight of Peach Crush, the tangy twist of Blueberry Lemonade, and the sweet sensation of Strawberry Lemonade. Available nationwide in a convenient 12-pack of 12-oz. with 5% ABV and just 120 calories per serving for a suggested retail price of $15.99.
“Jim Beam is an iconic brand that at its core is about the power of human connection, going back to the front porch of the Beam family home where everyone was welcome,” said Jim Beam Global Brand Vice President Veronique Mura. “We know firsthand how a carefully crafted beverage can complement life’s most cherished moments and that is captured in every can of Kentucky Coolers cracked open with the ones we love. We are proud to continue to innovate this iconic brand and introduce more unique flavors for people to connect over and share.” (Source)
Grey Goose Released Altius Vodka
French brand Grey Goose Vodka introduced Altius, a limited-edition release inspired by the French Alps and crafted with precision. Distilled from French winter wheat and blended with spring water sourced from the peaks of the Alps. Altius is filtered at “sub-freezing temperatures” of -24 degrees Celsius, this vodka boasts a palate of alpine minerality, complemented by green apple aromas and an earthy undertone. This new expression is available in 700ml. and 1.75-L bottles were initially launched in European markets and are set to debut in select U.S. states come July.
“As the quintessential French vodka, it was an obvious choice for us to draw inspiration for our next great innovation from one of the most admired earthly wonders in the country,” said Master Distiller François Thibault. “For Altius, we worked to develop a liquid with processes reminiscent of the rare phenomena that naturally occur at high-altitude temperatures in the Alps, to bottle the glacial smoothness that the mountains are admired for.” (Source)
George Dickel Made an Addition to Its Bottled-in-Bond Series
Tennessee whiskey brand, George Dickel introduces its fifth Bottled in Bond release, a 12-year-old whiskey distilled in the spring of 2011. This latest addition to the series is priced at $45. Bottled at 50% ABV, this Tennessee whiskey presents rich notes of overripe cherries, macadamia nut cookies, and toasted oak. Crafted with a mash bill of 84% corn, 8% rye, 8% malted barley, and chill charcoal mellowed, this Bottled in Bond whiskey adheres to the strict standards set by the Bottled in Bond Act of 1897. This latest offering from George Dickel is available at major retailers and select online stores.
“Our bottled-in-bond offerings are a testament to the quality of our inventory and the commitment at Cascade Hollow to consistently produce outstanding whisky,” said Director of George Dickel and Luxury Whiskey Nicole Austin. “I can’t wait for both old and new fans of the series to try it.” (Source)
Jack Daniel’s Introduced Country Cocktails Hard Tea
Jack Daniel’s Country Cocktails is entering the hard tea category with its latest launch of a hard tea line, combining black tea and fruit flavors. The hard tea offering will be available in four varieties: original, peach, raspberry, and blackberry. The new offerings in a 12-oz. can twelve-pack roll out across 13 states, including CA, TX, and TN, to name a few. Original and peach flavors come in 16 oz. and 23.5 oz. cans. The 16-oz. cans are priced at $2.99, while the 23.5-oz. cans are available for $3.99. The 12-pk variety pack, retails at $17.99 and can be purchased at retail and convenience stores within the launch states.
“We are excited about our launch of Jack Daniel’s Country Cocktails Hard Tea entering the fast-growing hard tea category. Through our partnership with Brown-Forman and the iconic Jack Daniel’s brand, we’ve developed a new twist on the beverage that pays homage to its traditional southern roots,” said Keith Cunningham, VP of Partnerships at Pabst, in a news release. “All four of our great flavors each shine in their own way. It’ll be hard to choose a favorite, but every flavor is guaranteed to deliver a smooth, bright and refreshing experience for consumers.” (Source)
Empress 1908 Gin Released Cucumber Lemon Gin
British Columbia-based spirits brand Empress 1908 unveiled its latest spirit innovation and addition to its Empress portfolio, the Empress 1908 Cucumber Lemon Gin. Handcrafted in small batches by Victoria Distillers, this new gin is a testament to quality and tradition. Infused with eight distinctive botanicals, including juniper berries, jasmine, and fresh lemon zest, it offers a lively burst of citrus and crisp cucumber flavors. This 42.5% ABV gin is available nationwide at select retailers, with a 750-ml bottle priced at $39.99.
“We always strive to create balanced, high-quality blends that inspire creativity and offer inviting flavors. Following the overwhelmingly positive reception of our Elderflower Rose Gin last year, we leveraged our Master Distillers’ extensive botanical expertise to introduce our next innovative flavor: Cucumber Lemon,” said Eric Dopkins, CEO and Chairman of Milestone Brands. “We are excited to see Empress Cucumber Lemon Gin support Empress Gin’s mission of creating the most distinctive cocktails.” (Source)
Lagavulin and Nick Offerman Introduced a New Rum Cask Expression
Parks & Recreation actor Nick Offerman collaborated with Lagavulin to release a special edition Scotch whisky, The Lagavulin Offerman Edition: Caribbean Rum Cask Finish Aged 11 Years. This latest addition to its whisky portfolio is a unique blend with the maritime essence of the Caribbean and the smoky, peated character of Islay, Scotland. Aged for 11 years, with the final finish in Caribbean rum casks, imparting a citrusy and maritime flavor that perfectly complements the robust smokiness that Lagavulin is known for. The Lagavulin Offerman Edition: Caribbean Rum Cask Finish was awarded a double gold medal at the 2024 San Francisco World Spirits Competition. The limited-edition single malt is available for $89.99. You can find it at fine spirits retailers across the U.S., U.K., Germany, China, Taiwan, and Australia, and directly from the Lagavulin Distillery in Scotland.
“Laboring together with Lagavulin blending master Stuart Morrison, we have landed upon our most delicious, exotic liquid yet,” Offerman said in a news release. (Source)
Milam & Greene Released Its First Bottled-in-Bond Whiskey
Milam & Greene Whiskey is introducing its limited-edition Bottled in Bond Straight Bourbon Whiskey. This release is crafted using their signature mashbill, featuring malted rye, in compliance with the stringent standards of the Bottled in Bond Act of 1897. Each bottle is distilled in a single season at one location, aged for a minimum of four years, and bottled at a robust 100-proof. This bourbon represents a labor of love and dedication from Milam & Greene’s whiskey blender and CEO, Heather Greene. The result is a rich and complex whiskey, boasting tasting notes of candy corn, chocolate malt, honey, oak, and spearmint. Priced at a suggested retail price of $64.99 and can be purchased through select retailers across the United States, directly from the Milam & Greene website. (Source)
Sazerac Released “The Spritz”, a New Ready-To-Drink Cocktail
Sazerac Company announced the release of The Spritz, its latest RTD cocktail innovation that is crafted to deliver a balance of sweetness, bitterness, and effervescence. The ready-to-drink cocktail features three distinct varieties, each with just 80 calories per serving. The “Traditional” has notes of Mandarin orange and herbal liqueur; the “Limone” combines limoncello with blood orange, grapefruit, caraway, and orange blossom; and the “Hugo” is a blend of elderflower, mint, and lemon. Each bottle contains two 6-ounce servings in convenient packs of four and is priced at a suggested retail price of $14.99. Available in select markets such as Illinois, Indiana, Louisiana, Michigan, and Washington, it is expected to be available nationwide by September 2024.
“The Spritz was designed to evoke that sunshine-on-your-face-not-a-care-in-the-world feeling synonymous with kicking back and enjoying a refreshing, bubbly beverage. With The Spritz, we’re declaring that ‘spritz season’ should be a state of mind,” remarked Lauren Selman, Director of Global Growth & Innovation at Sazerac. “Many ready-to-drink offerings don’t deliver on both flavor and style, but The Spritz does. Nailing the taste experience was a critical part of our creation process, and we’re confident even the most seasoned spritz connoisseurs will be reaching for The Spritz all summer – and beyond.” (Source)
Bardstown Bourbon Launched Amrut Collaborative Series
Bardstown Bourbon Company is elevating its Collaborative Series in 2024 with a trio of unique whiskies, starting with an exclusive partnership with Amrut Distillery. The two straight Indiana rye whiskeys have been meticulously aged for 18 months in Amrut Indian Single Malt barrels and then expertly blended with aged Kentucky straight bourbons. The Amrut Collaborative Series is a limited-edition release bottled at a robust 110 proof, priced at $159.99 per 750-ml bottle, and has aromas of baked cherry, campfire, and vanilla, complemented by hints of cinnamon and herbal tea.
Bardstown Bourbon Co. will continue its collaborative series with a summer release in partnership with Silver Oak, known for its cabernet sauvignon aged in American oak. This fall, a collaboration with Blackberry Farm’s brewery will further expand the series.
“There is a natural synergy in collaborating with Bardstown Bourbon Co. as two industry innovators,” said Ashok Chokalingam, Head of Distilling and International Sales, Amrut. “Bardstown Bourbon Co. has put out some astounding flavors over the years and the interplay between these two traditions will certainly create some really interesting whiskey.” (Source)
Wild Turkey Unveils Master’s Keep Triumph Rye Whiskey
Kentucky-based Wild Turkey is dropping its latest expression, the Master’s Keep Triumph Kentucky rye whiskey, as part of its annual limited-edition series. Crafted by master distiller Eddie Russell, this 10-year-old small-batch rye is the oldest age-stated rye from Wild Turkey, boasting a rich flavor profile with sweet honey, clove, dark chocolate, dates, and a distinctive mocha-coffee and black pepper finish. Named Triumph to celebrate Rye whiskey’s resurgence, this 104-proof spirit is the second Rye in the Master’s Keep series, following 2019’s Cornerstone. Available in select U.S. markets, you can secure a bottle via an online presale in early June or at chosen retailers for a suggested retail price of $275 per 750-ml bottle.
“The Master’s Keep series continues to be a display of our creativity and quality at Wild Turkey. We’ve always seen the collection as a vehicle to tell stories that celebrate our heritage and who we are as a distillery,” said Russell. “This particular release was inspired by [his son and associate blender] Bruce’s fondness for rye and is a nod to his influence on my work. Triumph is a rye you’ll be proud to serve neat and is a testament to the tenacity of the spirit.” (Source)
Jim Beam’s Announced the Release of “Little Book: Chapter 8”
Jim Beam Distilling Co. announced the release of Little Book Chapter 8, a unique blend aptly named “Path Not Taken,” which showcases an extraordinary mix of seven distinct rye whiskeys and one bourbon, aged between 4 to 18 years. Each expression is bottled at 118.2 proof and is available at a suggested retail price of $149.99. The blend includes an exceptional lineup of whiskeys: an 18-year Kentucky Straight Bourbon Whiskey (High Rye), an 11-year Kentucky Straight Rye Whiskey, a 7-year Kentucky Straight Rye Malt Whiskey, and several 5-year Kentucky Straight Rye Whiskeys with varied char levels and regional styles from Kentucky and Pennsylvania. Completing the blend is a 4-year Kentucky Straight Rye Whiskey, each contributing to the blend’s rich and layered profile. Little Book Chapter 8: Path Not Taken can be purchased at select retailers nationwide. (Source)
Snoop Dogg, 19 Crimes Released Cali Cocktails
American rapper and record producer introduced Cali Cocktails, a new line of ready-to-drink canned cocktails, in collaboration with 19 Crimes. These beverages Snoop’s relaxed Californian vibe. The flavor lineup includes Smokin’ Strawberry Margarita and Long Beach Lemonade, each featuring an agave wine base and light carbonation with 9% ABV. This marks Snoop Dogg’s fifth partnership with 19 Crimes, expanding his popular collection, which already includes Snoop Cali Red, Cali Rosé, Cali Gold, and Cali Blanc. Cali Cocktails are now available from retailers nationwide. You can pick up a four-pack of 335-ml cans for a suggested retail price of $14.99.
“We’re thrilled to continue our partnership with Snoop Dogg and celebrate another hot product launch,” explained Kris Ann Brady, Vice President of Marketing at 19 Crimes, in a statement. “19 Crimes has always pushed the boundaries of traditional wine culture, and together with Snoop, we’re ready to disrupt the RTD space.” (Source)
Green River Introduced Its Full-Proof Bourbon
Kentucky-based Green River Distilling Co. introduced its new bourbon expression with the launch of Green River Full Proof Kentucky Straight Bourbon Whiskey. This latest offering is a blend of five-to-seven-year barrels, selected from the warehouses of Green River, where warm and cool temperatures contribute to the distinctive proof variation and maturation of the liquid. Crafted with the same mash bill as the flagship Green River Kentucky Straight Bourbon, the Full Proof variant delivers a rich, full-bodied flavor. With a high rye percentage, this bourbon boasts a robust spice backbone, softened and sweetened by corn and barley. It features a palate full of warming spice, vanilla, caramel, and chocolate-coated peppermints, complemented by aromatic notes of cinnamon, dried cherry, and light leather. Green River Full Proof, with the initial release bottled at 117.3 proof (58.65% ABV), has an SRP of $49.99 at select retailers nationwide. (Source)
Spirit of Gallo Released Heat Check
Spirit of Gallo announced the release of Heat Check, the latest hot pepper-flavored vodka created in collaboration with New Amsterdam Vodka and the YouTube interview show Hot Ones. Heat Check boasts a blend of earthy Serrano and Fresno peppers, along with the fruity, bright notes of Habanero. The launch is supported by exclusive content on the Hot Ones and First We Feast platforms. This limited-edition vodka, with an ABV of 35%, is available nationwide at $10.99 for a 750-mL bottle.
“At Spirit of Gallo, we believe in crafting innovative spirits that not only taste great but also spark cultural conversations,” said Brandon Lieb, VP of Spirits at Gallo. “Heat Check invites drinkers to embrace the thrill of bold flavor, all with the stamp of approval from the discerning masters of spice in Sean Evans and the Hot Ones brand.” (Source)
Widow Jane Revealed Heirloom Corn Whiskey Baby Jane
Widow Jane Distillery unveils Baby Jane Bourbon, the latest innovation crafted from a unique strain of heirloom corn developed through years of dedication and innovation. Baby Jane Bourbon delivers the senses with a rich bouquet of honeycomb, cream soda, and green grapes on the nose. The palate is a symphony of café au lait, strawberries, cream taffy, and salted caramel, rounded out by notes of fresh fig and allspice. The finish is a medley of peach compote, star anise, and milk chocolate. Aged for 4-6 years and bottled at 91 proof, this bourbon is available nationwide, making its debut in 15,000 cases.
“With this whiskey, we wanted to break the perception that truly distinctive bottles with special stories have to be cost-prohibitive to the point that you’re afraid to open them. Baby Jane pushes the boundaries of what raw ingredients can deliver and sets a new standard for go-to sipping bourbons,” said Head Distiller Sienna Jevremov. (Source)
Knob Creek Expanded Portfolio with Knob Creek 10-Year-Old Rye
Premium bourbon whiskey brand introduced Knob Creek 10-Year-Old Rye Whiskey, a new rye whiskey addition to its portfolio. Crafted in the pre-Prohibition style and aged for a full decade in deeply charred barrels, it resulted in a rich, full-bodied spirit. The Knob Creek 10-Year-Old Rye stands out with its flavor profile, featuring notes of rich caramel, creamy vanilla, and robust oak. With proof of 100, this rye whiskey presents a tawny hue with copper highlights and an inviting aroma of caramel, vanilla, rye spice, and dried apple.
The taste reveals layers of black peppercorn, creamy vanilla, caramel, and subtle hints of deep oak and char, culminating in a smooth, lingering finish of baking spice. Available nationwide at a suggested retail price of $69.99 for a 750-ml bottle. (Source)
Penelope Bourbon Released Rosé Cask Finish
Premium straight bourbon whiskey brand Penelope Bourbon announced the release of its Penelope Rosé Cask Finish (Batch 8), a limited edition that offers a unique twist on traditional bourbon. The latest expression is available for just $49.99 per 750-mL bottle. Crafted from a mash bill of 74% corn, 16% wheat, 7% rye, and 3% malted barley and aged in Grenache rosé wine casks from France’s prestigious Southern Rhône region. The result is a bourbon with the aroma of candied fruit and cream, complemented by floral and herbal notes. On the palate, it has hints of sweet vanilla that transition into a blend of herbal, floral, and strawberry cream flavors. The finish is rich with a touch of vanilla and strawberry notes, and it is bottled at 94 proof. (Source)
Suntory Launched Cross-Distillery Tsukuriwake Series
The House of Suntory unveils the 2024 Tsukuriwake Series, the newest collection of expressions from the renowned Hakushu distillery. This year’s series is a limited-edition collection and the second release in the Tsukuriwake series. The 2024 Tsukuriwake lineup includes the Yamazaki Golden Promise, Yamazaki Islay Peated Malt, Hakushu 18-year-old Peated Malt, and Yamazaki 18-year-old Mizunara. Each expression showcases Suntory’s dedication to craftsmanship and innovation. The Yamazaki Golden Promise, crafted from a unique barley variety in Scotland during the 1960s, has been aged in American Oak casks since 2009, enriching the Yamazaki 12-year-old. Highlighting the collection, the Yamazaki 18-Year-Old Mizunara (2024 Edition) has a limited-edition label, featuring Mizunara oak.
The Hakushu 18-Year-Old Peated Malt (2024 Edition features a limited-edition label for Suntory’s celebrated Hakushu 18-Year-Old Peated Malt. It enables the House of Suntory to produce more than 100 different malt whiskies. Available for a limited time, the 2024 Tsukuriwake Series can be purchased at select premium liquor stores and online retailers. (Source)
Q3 2024 Alcohol Industry Launch Recap
The third quarter kicked off with a wave of innovative releases in the beverage alcohol market, including Madre Mezcal’s unaged blanco tequila and Knob Creek’s limited-edition bourbon-rye blend. Old Forester also made a splash with the latest addition to its 117 Series, a rum-finished bourbon that delivers tropical notes.
Madre Mezcal Introduced Madre Tequila
Mexican Spirit brand Madre Mezcal unveiled Madre Tequila, an unaged blanco tequila crafted without additives and reminiscent of the traditional ‘Vino de Mezcal de Tequila.’ This artisanal and additive-free tequila highlights the pure, natural flavors of agave. Unlike other commercial tequilas diluted to 38–40% ABV, Madre Tequila is a 48% ABV that can be paired with cocktails. Produced in collaboration with the Padilla family distillery and sourced from agaves grown at 7,500 feet in Jalisco. Each agave is roasted and distilled with deep-well water, contributing to its taste. Madre Tequila is available online and at select fine spirit retailers.
Chris Stephenson, Co-Founder of Madre Mezcal noted that “our original vision for Madre Tequila was to create a product with the same characteristics of artisanal craftsmanship as our mezcals. Finding a partner that was aligned to this vision and ethos was not easy, but fortunately, we found the Padilla family distillery, who shares our goal of honoring the agave in a beautiful natural spirit.” (Source)
Knob Creek Bourbon x Rye Blended Whiskey Was Released
Knob Creek introduced a limited-edition Bourbon x Rye Kentucky Blended Straight Whiskey, a new blend that merges the heritage of its 9-Year-Old Bourbon and 7-Year-Old Rye Whiskey. Bottled at a robust 113 proof, this expression delivers a mix of brown sweets, subtle fruitiness, and a touch of black pepper with the aromas of sweet maple and vanilla, complemented by hints of nuttiness and baking spices. Crafted by eighth-generation distiller Freddie Noe and his father, it emphasizes the dedication to quality and flavor that continues to uphold the vision of his grandfather, delivering an unexpected fusion of bourbon and rye. This release is available nationwide for a limited time, priced at $44.99 per 750-ml bottle. (Source)
Old Forester Introduced its 117 Series: Rum Finish
Old Forester announced the release of Rum Finish expression, the newest addition to its 117 Series. This release draws inspiration and pays homage to the history of the Ohio River trade. Crafted and finished in barrels that had previously aged rum for at least four years, the offering is infused with lush tropical fruit, coconut, and creamy custard notes. Each 375-mL bottle is bottled at a robust 95-proof price of $64.99 at Old Forester’s retail shop or in a two-bottle set for $129.98. Available also in select Kentucky retailers and select states, including D.C., KY, NE, NH, and ND, through the Old Forester online store.
“By finishing our signature bourbon for approximately six months in these rum barrels, we have complimented and accentuated the sweet aromatics of Old Forester with hints of brown sugar and molasses, emboldening its rich character,” said Old Forester Assistant Master Distiller Caleb Trigo. “Rum Finish provides a sweet addition to the series that whiskey aficionados – and rum drinkers – will love.” (Source)
Penelope Released 2024 Toasted Series Rye
Penelope’s Toasted Rye Whiskey has unveiled its second annual release, lining up new offerings for this year’s series. This limited-edition batch was crafted from a 95% rye and 5% malted barley mash bill and has been finished in toasted barrels. The whiskey went through a six-year aging process, then was combined with the Char 2 finishing barrels, delivering a layer of rich butterscotch notes. With only 9,000 cases available, each 750-mL bottle is priced at a suggested retail price of $74.99. Penelope’s Toasted Rye Whiskey is now available for purchase at select retailers and online.
“After what we achieved with last year’s release, we are really excited for our second installment,” Michael Paladini, Founder of Penelope Bourbon, said in a news release. “Our first Toasted Rye scored 99 points at the San Francisco World Spirits Competition, and we’re confident this release will be equally well received.” (Source)
Long Drink Launched the Midnight Sun Variety Pack
Finnish Long Drink is making waves with its latest innovation: the Midnight Sun Variety Pack. The Midnight Sun Variety Pack features four of the classic traditional flavors, along with two Cranberry and two tropical Pineapple varieties—both of which are making their debut in the U.S. market. The classic flavor in this collection complements the new Cranberry and Pineapple flavor crafted at a lively 5% ABV, while the Traditional Citrus stands slightly higher at 5.5% ABV. Priced between $17.99 and $19.99 and is available across 43 U.S. markets.
“When developing the Midnight Sun variety pack, we aimed to introduce a flavor that could reflect the story of our Finnish roots, and adding Pineapple to our award-winning lineup was a natural choice,” said Co-Founder Ere Manner. “We’re thrilled to share this refreshing new flavor with our fans in the U.S. in this limited-edition pack, helping tell the story of Finland’s magical summer nights.” (Source)
El Mayor Released Rosado Reposado Tequila
Mexican tequila brand El Mayor released its Rosado Reposado Tequila, the newest addition to the Gonzalez family’s collection. Crafted from 100% Blue Weber Agave and aged in Cabernet Sauvignon barrels for nine months, it is infused with subtle hints of spiced berries, resulting in a rose-gold tequila with a nuanced flavor profile that features a balance of vanilla and nutty undertones. This latest expression will be making its debut in select states including Colorado, Georgia, Michigan, Texas, and Virginia. With a suggested retail price of $44.99 per 750-ml bottle and encased in an embossed glass bottle with a dusty-rose label.
“As consumer demand for premium tequila continues to grow, El Mayor is committed to crafting approachable varieties that can be enjoyed regardless of the occasion,” said Kayleigh Longo, Brand Manager for El Mayor. “This latest release is sure to be well received by those looking for a new, exquisitely crafted favorite to enjoy on its own or as the star of a range of cocktails. (Source)
Elijah Craig Launched Toasted Rye Kentucky Straight Rye Whiskey
Kentucky-based producer Elijah Craig introduced its latest expression, Elijah Craig Toasted Rye, with an innovative twist on the classic rye whiskey. This innovative expression is crafted by re-entering fully matured Elijah Craig Straight Rye Whiskey into custom-toasted new oak barrels, designed in collaboration with Independent Stave Company. These barrels undergo a special toasting process that imparts phenolic smoke to enhance the spice and sweetness of the rye. Elijah Craig Toasted Rye is available nationwide with a suggested retail price of $54.99.
“From the moment our tasting panel tried Elijah Craig Toasted Rye through our ongoing innovation process, we knew this expression was going to be special,” said Elijah Craig Group Product Director Max Stefka. “The custom toasted barrel from our partners at Independent Stave Company takes an already world-class whiskey and adds in a dessert-like bouquet of flavors.” (Source)
Café Solo Stepped Into the RTD Sector
Café Solo announced the debut of its first ready-to-drink product, the Café Solo Espresso Martini, a canned cocktail coffee designed to offer a punchy kick with a subtle sweetness. This cocktail blends the original cold brew coffee liqueur with espresso-strength cold brew from Solo Coffee and premium British vodka. The Espresso Martini delivers a bold, full-bodied flavor with rich acidity and a clean finish that produces foam when shaken. The 15% ABV RTD can be purchased at a suggested retail price of $5.13 per 125-ml can on Amazon or directly from Café Solo’s website.
Café Solo brand manager Holly Harwood said: “We are really excited to launch our Café Solo Espresso Martini cans in time for summer. We have worked with award-winning Solo Cold Brew Coffee to focus on the quality of the coffee used in the Espresso Martini can, which ensures we deliver the ultimate ready-to-drink Espresso Martini – perfect for coffee and bar-quality cocktail lovers.” (Source)
Patron Cristalino Tequila Hit the Market
Tequila producer Patron Cristalino has announced the newest addition to its collection: Patron Cristalino Tequila, a crystal-clear and additive-free tequila. This innovative tequila is a part of the emerging Cristalino category and combines traditional Mexican methods with a modern twist. Crafted at Hacienda Patron in Jalisco, it then undergoes a dual extraction process using both the roller mill and Tahona methods, followed by fermentation in wood vats. After aging for 12 to 15 months in a variety of casks, it is filtered through wood charcoal, preserving the rich flavors and achieving its signature smoothness. Patron Cristalino is now available at retailers nationwide, priced at $79 for a 750-ml bottle that features a clear glass design, highlighting the piña-patterned label, and a distinctive black wooden cork.
“At Patron, we remain committed to our time-honored methods, blending the best of traditional and modern techniques for the development of Patron Cristalino,” said David Rodriguez, Patron Tequila Master Distiller. “What truly sets us and this Cristalino apart is our dedication to the integrity of our process and delivering a depth of flavor. The result is an additive-free Cristalino with naturally sweet notes of butterscotch and vanilla, lightly cooked agave, and a smooth finish.” (Source)
Bulleit Barrel Strength Bourbon Batch 8 Was Revealed
Bulleit Frontier Whiskey unveiled the latest addition to its Bourbon collection: Barrel Strength Bourbon Batch 8. Bulleit Barrel Strength is crafted from a select blend of barrels without any water added throughout the process to maintain its full-bodied flavor profile. Batch 8 features its high rye mash bill, bottled at 121.8 proof with an ABV of 60.9%. Presented in Bulleit’s frontier-inspired bottle, this bourbon highlights a sleek black label with orange accents. This expression is priced at $59.99 for a 750-ml bottle, though prices may vary depending on your location. (Source)
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