From established spirits like Bruichladdich and Maker’s Mark to emerging categories like sotol, industry professionals revealed their strategic approaches to standing out in an increasingly crowded marketplace on this Bar Convent Berlin panel. These four presentations explored everything from fundamental brand building principles to innovative category creation.
4 Keys to Marketing Beverage Alcohol Brands
818 Tequila’s 3 Pillars of Brand Building
David Yan Gonzalez, Director of tequila Operations at 818 Tequila, presented his three pillars of brand building for beverage alcohol brands. Gonzalez emphasized the importance of innovation, style, and execution, focusing on how they have helped Kendall Jenner’s 818 Tequila take off in a crowded market.
Cardenxe Sotol on Succeeding with a New Category
Nitzan Podowsa, Co-Founder of Cardenxe Sotol, discussed how her team is succeeding in a new category and presented Cardenxe’s five strategies for approaching market entry.
Elevating a Beverage Alcohol Product to a Brand
Entrepreneur Maximilian Wagner spoke about his experience elevating a beverage alcohol product to a brand. Wagner discussed the difference between a product and a brand and the challenges along the way in this evolution.
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