The landscape of alcohol distribution in the United States is complex and dynamic, and new brands entering the market often misunderstand it. As the industry continues to evolve, understanding the intricacies of getting your product from production to consumer is critical. Our latest white paper unveils the essential insights that every alcohol brand needs to know about navigating the challenging world of distribution.
The alcohol distribution ecosystem has undergone dramatic transformations over the past three decades. From approximately 3,000 wholesalers in 1995 to just 1,000 in 2023, the market has consolidated dramatically, creating both challenges and opportunities for emerging brands. The top 10 distributors now command an unprecedented 81.5% market share in 2024, reshaping how new products enter the marketplace.
Key insights in our comprehensive report:
- Complete analysis of distributor types, from national powerhouses to regional and independent players, and how each can potentially support your brand’s growth strategy.
- Exploration of critical legal landscapes, including the nuanced regulations of Franchise States and Control States that can make or break a distribution strategy.
- Breakdown of price posting laws and what is expected from brands in states that require advanced notice of pricing at the wholesale level.
- Insider perspectives on what distributors truly look for when considering new brand partnerships, including business costs and other strategic considerations that can determine your success.